Real estate is definitely a rewarding profession. You love the thrill of selling to buyers in need and finding them the perfect home. Now that you’re established in your real estate business, you want to find out some ways to expand your current reach in your particular community. Check out these five simple and effective ideas that you can use to become the go-to real estate agent for your location.
1. Know your stuff.
If you’re a realtor, you need to know all that there is to know about selling homes. You’ll get most of your background and basic knowledge from your real estate license, but there are also some other key aspects to performing well. To be the best in your area, you need to understand the market in the location you work. This means knowing the schools nearby, the community, and its surrounding towns. Another great idea to solidify your presence in a specific area is to participate in community events so that you can create a more lasting presence or reputation there too.
2. Communicate well.
You have to be able to communicate with others when selling homes. This communication is important for your business ventures, but listening to your clients is also a powerful communication skill you must possess. For example, if your client desires a four-bedroom house with an open concept family room and dining room, you need to catalog that specific information. Your client no matter the business expects that you listen to them. They need to trust you, as their realtor, to get them a house they’ll love. By nailing your communication, you have the potential to create happy clients.
3. Go virtual.
With the current state of the nation due to the COVID-19 pandemic, virtual tours have never been more useful. On top of this, technology is your new best friend because you can host open houses from the comfort of your home! For reference, take a look at these luxury home virtual tours to get a feel for how this system operates. Virtual tours like these are great for the realtor and the buyer because you can look through the home at any time. This way, buyers can view if a home has their personal checklist items like their dream kitchen, fireplace, patio, and spacious master suite all from their current homes as well. These virtual tours should be implemented into your real estate design immediately to up your game in your area.
4. Dress the part.
Those who work in real estate need appropriate clothing for the job. Part of being a good real estate agent is showing up and being professional with your clients. A large part of this professionalism is looking put together and dressing well. However, if you’re a woman, it can feel challenging to find business casual clothes that are comfortable, affordable, and stylish. If this is the case for you, consider checking out some women’s clothing stores that are known for their fashionable business attire such as Chico’s. A professional yet stylish outfit to consider is their women’s straight leg dress pants along with some fitted blouses to make the ideal outfit for on the job. By dressing for success, you’ll leave a positive lasting impression on your clients.
5. Use social media.
One of the most important ways to become the best real estate agent in your area is to market yourself effectively. There are many different methods for advertising yourself as a realtor. Depending on the area, you can choose a marketing method that reaches the widest audience of buyers. These methods include physical ads like signs, email marketing, and utilizing social media. Being active on social media is the perfect way to reach buyers in a specific community. It’s even considered one of the biggest factors in the current real estate market. You can even make an Instagram or Facebook page specifically dedicated to your business as a realtor. On this real estate page, you can share listings, post pictures of the listings, and get a broad scope of followers. This way, your listings will be seen and shared by those in the community helping you to continually reach a broader audience.