As any business owner knows, being in the driver’s seat for every major decision can be a difficult process. Not only are you responsible for the day-to-day operations of your company’s inner workings, but customer and client outreach can be equally important in representing your business’ quality work. Even if you have years of experience, running the facility’s routine operations is often the top priority, yet the way in which you brand and present your finished product and company to the world can do a fantastic job in expanding your customer base.
Here, we will look at a wide range of some important aspects of commercial branding, and how it can directly affect your company’s longevity and success.
The Facility’s Interior
If you’re the owner of the commercial manufacturer, then odds are you also own the facility producing a line of consumer products. As an example, let’s look at producing a brand of homeowner necessities, such as components of residential remodel jobs and renovation supplies. Even a basic remodel project could include such items as cabinets, appliances, tiles, bath fixtures, countertops, and other components commonly associated with a kitchen remodel or bathroom remodeling project.
No doubt your daily routine includes overseeing the operations of these items’ production and leading the team responsible for running the automated case erector, case sealers, conveyors, customer service, and communication with suppliers and distributors. You want your customers aware of the quality of work your company produces, as well as the capabilities of your facility and employees’ professionalism on the production line. Here is where proper commercial branding comes into play.
What makes you stand apart?
Even if you employ an advertising or PR firm to handle your outreach, much of the initial branding decisions begin with your company vision. In any manufacturing entity, the competition will exist, so the aim of your branding is to make you stand apart from the others. Your company identity should always emphasize reliability, professionalism, customer satisfaction, and your ability to meet client needs in a timely manner. With outreach, consider offering a free estimate to new customers, customizable specifications, and a wide range of products and services. Let your website reflect those strongest points.
Also, considering customer success stories and positive feedback can go a long way in attracting more business. If you specialize in regional services such as remodeling in Houston, TX, or elsewhere, show great pride in how your manufacturing company benefits the greater Houston area, both through its services and employee diversity. Relating to your customers and clients can build longstanding trust.
Your Strong Visual Identity
In addition to providing the best products and services, making your company’s visual identity creates brand recognition. Do you have a unique logo, signature font, or easily-identifiable color scheme on your website and within print ads? Consider major businesses and their famous logos. For example, it’s no accident that Home Depot’s visual identity utilizes the same orange and tan color tones associated with construction and home remodeling project supplies. Many homeowners considering a new kitchen, exterior siding replacement, plumbing upgrades, or master bath installation instantly know which retailers carry the necessities for bathroom renovation supplies and items for a kitchen remodeling project. If your commercial manufacturing company produces these types of materials, your website and print ads should prominently display the needed keywords, colors, and logos to attract your core demographic.
Your Reputation
Brand recognition for any commercial manufacturer comes down to the company’s reputation. Although brand identity is a major staple in customer outreach, having a stellar track-record for exceptional customer service, durable and well-made products, and consistently doing a beautiful job in handling customers’ needs is the true building block of a lasting company brand. No matter the product or service you provide, consistency builds credibility.
With that in mind, always make it a point to employ the strongest and most reliable associates for your add-on services. For example, if you work closely with third-parties and grant referrals for contractors, interior designers, or other home remodel experts, be sure they are up to par with your company’s standards. A strong network of associates, as well as their reputation, will be a reflection of your own. Your brand and reputation for excellence always go hand-in-hand.
